Bergamot: Behrampur will now experience the finest of India’s weaving clusters and designs under one roof! ~
Behrampur, 13th July 2023: Taneira, a TATA product, is delighted to announce the expansion of its footprint in Odisha with the grand opening of its first store in Behrampur, the silk city of India that has woven its name into the tapestry of India’s textile heritage. This marks the unveiling of Taneira’s 2nd store in the state – offering design differentiated ethnic wear from over 100 different clusters across India.
Nestled in the heart of the city’s saree and gold market, the new Taneira store stretches across 2187 sq. ft. in the bustling Big Bazaar area. An exceptional aspect of the store is the captivating regional connect wall, embellished with the intricate beauty of Odisha Dokra Art. This revered handicraft, with a legacy spanning thousands of years in India, serves as a heartfelt tribute to the distinctive cultural and artistic heritage of the region.
Perched along the picturesque eastern coastline of Ganjam district, Behrampur embodies a harmonious blend of spiritual allure and commercial vibrancy. Resonating with the spirit of the legendary Berhampuri Paata that embraces the currents of contemporary trends while remaining anchored in tradition, Taneira’s carefully curated selection of authentic weaves and exclusive designs embodies the diverse weaving traditions of India under one roof.
Every attire on the brand’s shelves is crafted keeping the modern woman in mind. From hand-woven sarees, Ready to wear Kurta sets to blouses, the store caters to women from all walks of life. Boasting an enticing variety of regional signatures, from the opulent Ikkats, Tussars, Paithanis and Maheshwaris that bear the hallmark of their respective regions to the iconic weaves like Kanjeevarams, Banarasis, South Silks, Chanderi, Patola, Jamdanis and many more including revival designs, every visit to the store promises a delightful journey through India’s most cherished weaving clusters.
Speaking about the launch, Mr. Ambuj Narayan, CEO of Taneira, said, “We are pleased to announce the opening of our first store in Behrampur. With its captivating landscapes and the allure of its silk heritage, Behrampur is a destination that leaves a lasting impression on the hearts and minds of all who are fortunate enough to experience its charm. With this store, we aim to bring to Behrampur the finest handmade weaves and the splendour of India’s bountiful textile tradition. Taneira Behrampur is poised to become the go-to destination for Indian women’s ethnic wear for all occasions, offering its discerning customers, a fusion of heritage and innovation.”
To commemorate the grand opening, Taneira is thrilled to offer an inaugural Gold Coin Offer from 13th July to 17th July 2023. Customers will have the opportunity to receive a 0.2-gram Tanishq gold coin on shopping worth INR 20,000/-
